Good morning, Saint John! A marmot made the news yesterday after drinking radiator fluid and winding up in San Francisco…sounds like a party story we can all relate to.
Here’s what we’re guzzlin’ down today:
Moosehead’s expensive American round 🍺
The King is leaving the building 🕺
Saint John gets on the line ☎️
Let’s get to the weekend!
-Geoff Walsh, Publisher
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NEWS NOTES
Moosehead’s costly shelf defence 🍺
Moosehead is losing at least six figures every month selling beer in the United States, but walking away could cost even more.
Company president Andrew Oland said that new 50 per cent U.S. tariffs have wiped out the profit on every shipment heading south. The Saint John brewery keeps sending it anyway because giving up its spot on American shelves could take years to undo.
The U.S. accounts for 15 per cent of Moosehead’s sales, and a new ban on many Canadian alcohol products is expected September 29. For now, Moosehead is paying a painful price to keep its seat at the bar.
Building homes in Milford 🏗️
SeaLedge Court is getting its third and final apartment building, bringing another 31 homes to the heart of Milford.
According to a new building permit reported by allNewBrunswick, the four-storey building is valued at $6.2 million and has gained one extra unit since the original 30-unit plan. The development’s first building opened to renters in 2025, followed by the second this year.
No timeline yet, but SeaLedge is officially heading into its final phase. ($)
Lepreau plugs back in ⚡
Point Lepreau is back on the grid after a problem with its turbine system knocked it offline.
NB Power says the station reconnected September 8 after crews replaced gaskets and completed the required testing. The cost of the outage will appear later in the utility’s annual financial statements.
*Nothing in this section is sponsored, just things you need to know. We’ll always let you know if items are sponsored. ($) indicates that a third-party subscription may be required.
SPONSORED
A toast that does a little more!
Sip & Savour returns to Market Square on September 26 with local drinks, charcuterie, auctions, raffles and a cause worth raising a glass to.
Sample beer, wine, spirits and non-alcoholic options from around New Brunswick, browse hundreds of live and silent auction items, and enter the Cooler Draw and 50/50. Every guest also receives a souvenir sipping glass.
General admission begins at 6:30pm and costs $75. VIP admission is $150 and includes entry at 6pm, reserved seating, charcuterie, exclusive tasting seminars and a $75 charitable tax receipt.
Every ticket helps Rocmaura give its residents their best life.
EVENTS
What’s Happenin’
What we're doing this weekend
Armstrong Cheese Truck Rolls Into Town | September 11–13
The Armstrong Cheese Truck is making stops around Saint John and Rothesay through Sunday with free grilled-cheese samples. Find it at grocery stores and local gathering spots, including Lily Lake and the Waterfront Container Village, with the full daily schedule at the link.
Saint John Women’s Show | September 11–12
The Trade and Convention Centre fills with local businesses, speakers and vendors covering fashion, beauty, wellness, food, home and plenty in between. The show runs Friday from 4–10:30 p.m. and Saturday from 10 a.m.–6 p.m., with shopping, samples, giveaways and special guests throughout the weekend. Tickets range from $10–$125.
Atlantic Balloon Fiesta | September 11–13
Sussex becomes the most colourful place in the province as dozens of hot-air balloons take flight during the 40th Atlantic Balloon Fiesta. Weather permitting, launches lift off from Princess Louise Park in the early morning and around supper, with four days of festival activities filling the time between trips skyward.
Thane Dunn’s New ELVIS in Concert | September 12
Two-time world champion Elvis tribute artist Thane Dunn brings Elvis to Imperial Theatre one last time! The 90-minute show begins at 7 p.m. with authentic costumes, unmistakable Elvis swagger and the closest to the real thing you can ever get.*
Rides @ Rockwood Automotive Show | September 12
Hundreds of classics, muscle cars, motorcycles, lifted trucks and custom creations roll into Rockwood Park for a full day of chrome, horsepower and charitable giving. The show runs from 9 a.m.–4 p.m., followed by the crowd-favourite burnout competition, with food, vendors and prizes along the way. Spectators can enter with a $2 donation or non-perishable food item, while vehicle registration is $20. Rain date is Sunday.
A Fresh Coat of Paint | September 12
Longtime local favourites Ermine, Penny Blacks and Star Collision share the stage for a rare three-band Saturday night at the Waterfront Container Village. The all-ages show starts at 7 p.m., tickets are $20 and proceeds will also help restore spaces damaged by vandalism around the site.
Run the Loop Relay 2026 | September 13
Teams of two to five runners will tackle 10 one-kilometre laps outside Rehab1 Performance Centre in Quispamsis, passing a GPS watch as their baton and dividing the distance however strategy allows. The relay runs from noon–4 p.m., followed by pizza and a drink at Long Bay Brewery, with proceeds helping ProKids connect local children with recreation and sport.
* Indicates a sponsored event promotion. Everything else in this section are just things you need to know.
LOCAL PICS
WHERE WERE WE WEDNESDAY? 📸
📍 On Wednesday we shared this colourful portion of a city mural and asked if you could locate it. Of course it is part of the magnificent mural on the side of Heroes Beacon on Charlotte Street. Shout out to Edgar D., Jill D., and Holly D. for knowing the spot!
Got awesome local pics?! Share them with us here by hitting reply and sending them our way!
SIDE NOTES
🌅 6:58am | 🌇 7:42pm
Today’s Tides 🌊
Low Tide | 3:41 AM(Thu 14 November) | 0.75 m(2.46 ft) |
High Tide | 9:48 AM(Thu 14 November) | 8.31 m(27.27 ft) |
Low Tide | 4:09 PM(Thu 14 November) | 0.43 m(1.41 ft) |
High Tide | 10:19 PM(Thu 14 November) | 8.04 m(26.38 ft) |
Today in local history
September 11, 1884 - Saint John’s telephone company reported 291 phones in service. The entire city’s contact list could have fit in one very chaotic group chat.
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Thanks!
Thanks for reading SJ Today - If you found it useful, share it with someone who is ready for a fantastic weekend 🦫!
-Geoff Walsh - Publisher